section 1: what do we do with your information? When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address. In the Bridal Studio portion of our store, other members of a bridal party will have visibility into certain aspects of your purchases (e.g., dress style and color). When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system. We (and third parties we choose to work with) may also place cookies on your browser and use pixels and other web-tracking technologies for the purposes of targeting advertising. We also may collect hashed identifiers derived from email addresses for the purposes of cross device tracking targeted advertising purposes. You may learn more about this information we collect and what we do with it here. You have the option to opt out of targeted advertising from us and our partners; see the opt-out instructions at the bottom of this page. Email and text marketing (if applicable): With your permission, we may send you emails and text messages about our store, new products and other updates. section 2: consent HOW DO YOU GET MY CONSENT? When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only. If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no. HOW DO I WITHDRAW MY CONSENT? If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at sup@birdygrey.com or mailing us at: BLUE JAY BEACH, INC. 1055 WEST 7TH STREET, 33RD FL LOS ANGELES, CA 90017 If you wish to opt out of targeting advertising from us, please visit theNAI Consumer Opt Out website. section 3: disclosure We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service. section 4: shopify Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall. PAYMENT: If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted. All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers. For more insight, you may also want to read Shopify’s Terms of Service or Privacy Statement. section 5: third-party services In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us. However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers. In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located. As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act. Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service. LINKS When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements. TEXT MARKETING AND NOTIFICATIONS By entering your phone number in the checkout and initializing a purchase, subscribing via our subscription form or a keyword, you agree that we may send you text notifications (for your order, including abandoned cart reminders) and text marketing offers. Text marketing messages will not exceed 30 a month. You acknowledge that consent is not a condition for any purchase. If you wish to unsubscribe from receiving text marketing messages and notifications reply with STOP to any mobile message sent from us or use the unsubscribe link we provided you within any of our messages. You understand and agree that alternative methods of opting out, such as using alternative words or requests will not be accounted as a reasonable means of opting out. Message and data rates may apply. For any questions please text HELP to the number you received the messages from. You can also contact us for more information. If you wish to opt-out please follow the procedures above. TEXT MARKETING TERMS AND CONDITIONS We are using a text messaging platform, which is subject to the following terms and conditions. By opting-in for our text marketing and notifications in, you agree to these terms and conditions. By entering your phone number in the checkout and initializing a purchase, subscribing via our subscription form or a keyword, you agree that we may send you text notifications (for your order, including abandoned cart reminders) and text marketing offers. You acknowledge that consent is not a condition for any purchase. Your phone number, name, and purchase information will be shared with our SMS platform Klaviyo, Inc. This data will be used for sending you targeted marketing messages and notifications. Upon sending the text messages, your phone number will be passed to a text messages operator to fulfill their delivery. If you wish to unsubscribe from receiving text marketing messages and notifications reply with STOP to any mobile message sent from us or use the unsubscribe link we provided you within any of our messages. You understand and agree that alternative methods of opting out, such as using alternative words or requests will not be accounted as a reasonable means of opting out. Message and data rates may apply. For any questions please text "HELP" to the number you received the messages from. You can also contact us for more information. If you wish to opt-out please follow the procedures above. section 6: security To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed. If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards. section 7: cookies Here is a list of cookies that we use. We’ve listed them here so you that you can choose if you want to opt-out of cookies or not. _session_id, unique token, sessional, Allows Shopify to store information about your session (referrer, landing page, etc). _shopify_visit, no data held, Persistent for 30 minutes from the last visit, Used by our website provider’s internal stats tracker to record the number of visits _shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day, Counts the number of visits to a store by a single customer.cart, unique token, persistent for 2 weeks, Stores information about the contents of your cart. _secure_session_id, unique token, sessional storefront_digest, unique token, indefinite If the shop has a password, this is used to determine if the current visitor has access. _adrollA cookie created by AdRoll to serve personalized ads to you based on your browsing history. section 8: age of consent By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site. section 9: changes to this privacy policy We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it. If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you. section 10: notice to residents of the european economic area A. IF YOU ELECT NOT TO PROVIDE PERSONAL INFORMATION You may choose not to provide us with your personal information. However, if you choose not to provide your personal information, you may not be able to enjoy our full range of services that we may provide (the “Services"). B. HOW TO EXERCISE YOUR RIGHTS We take steps to keep your personal information accurate and up to date. If you reside in the European Economic Area, you have certain rights to the personal information that we have collected about you. To exercise your rights to your personal information, please contact us at sup@birdygrey.com or at the address listed below. Subject to applicable law and in exceptional circumstances only, we may charge for this service and we will respond to reasonable requests as soon as practicable, and in any event, within the time limits prescribed by law. YOU HAVE THE FOLLOWING RIGHTS: Right of access to your personal information (Art. 15 GDPR): You have the right to ask us for confirmation on whether we are processing your personal information, and access to the personal information and related information on that processing (e.g., the purposes of the processing, or the categories of personal information involved). Right to correction (Art. 16 GDPR): You have the right to have your personal information corrected, as permitted by law. Right to erasure (Art. 17 GDPR): You have the right to ask us to delete your personal information, as permitted by law. This right may be exercised among other things: (i) when your personal information is no longer necessary for the purposes for which it was collected or otherwise processed; (ii) when you withdraw consent on which processing is based according to Art. 6 (1) (a) or Art. 9 (2) (a) GDPR and where there is no other legal ground for processing; (iii) when you object to processing pursuant to Art. 21 (1) GDPR and there are no overriding legitimate grounds for the processing, or when you object to the processing pursuant to Art. 21 (2) GDPR; or, (iv) when your personal information has been unlawfully processed. Right to restriction of processing (Art. 18 GDPR): You have the right to request the limiting of our processing under limited circumstances, including: when the accuracy of your personal information is contested; when the processing is unlawful and you oppose the erasure of your personal information and request the restriction of the use of your personal information instead; or when you have objected to processing pursuant to Art. 21 (1) GDPR pending the verification whether our legitimate grounds override your grounds. Right to data portability (Art. 20 GDPR): You have the right to receive the personal information that you have provided to us, in a structured, commonly used and machine-readable format, and you have the right to transmit that information to another controller, including to have it transmitted directly, where technically feasible. Right to object (Art. 21 GDPR): You have the right to object to our processing of your personal information, as permitted by law. This right is limited to processing based on Art. 6 (1) (e) or (f) GDPR, and includes profiling based on those provisions, and processing for direct marketing purposes. After which, we will no longer process your personal information unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms or for the establishment, exercise or defense of legal claims. C. HOW WE MAY DISCLOSE YOUR PERSONAL INFORMATION The GDPR and national laws of European Union member states implementing the GDPR permit the sharing of personal information relating to users who are residents of the European Economic Area with third parties only under certain circumstances. If you reside in the European Economic Area, we will only share your personal information as described in this Privacy Policy if we are permitted to do so under applicable European and national data protection laws and regulations. D. MARKETING COMMUNICATIONS Where we are legally required to do so, we ask you for your prior consent before providing you with promotional materials or information. When required by local law, when marketing consent is obtained, we use the double-opt-in method (confirmation of your email address by email before sending you promotional messages) in order to verify your consent. You may revoke your consent at any time (this will not affect the processing of your personal information undertaken until the revocation). If you want to stop receiving promotional materials, etc., you can do so at any time by contacting us at sup@birdygrey.com. E. ADDITIONAL USE OF PERSONAL INFORMATION Additional use of your personal information that is not described in this Privacy Policy will only take place as required by statute or when we have obtained your consent. F. LEGAL BASIS FOR PROCESSING UNDER THE GDPR In this section we provide information on the legal basis for our processing of your personal information as required by Art. 13 and 14 of the GDPR: When you register for an account or interact with our Services, such processing is necessary for the performance of our Services, Art. 6 (1) (b) GDPR. When we collect precise locational data following your prior consent, we process such data on the basis of your prior consent, Art. 6(1)(a) GDPR. In other cases where we process your locational data without consent, for example in order to provide our Services, such processing is necessary for the performance of our Services, Art. 6 (1) (b) GDPR. When you communicate with us or sign up for promotional materials, we process such data on the basis of our legitimate interest, Art. 6 (1) (f) GDPR, and our legitimate interest is to provide you with our promotional messages. Where we are required under applicable local law to obtain your consent for sending you marketing information, the legal basis is your consent, Art. 6(1)(a) GDPR. When you participate in special activities, offers, or programs, for non-sensitive personal information, we process such data on the basis of our legitimate interest, Art. 6 (1) (f) GDPR, and our legitimate interest is to provide you with our promotional messages or to allow you to participate in our special activities, offers or programs. When you engage with our online communities or advertising and we actively collect your personal information in this context, we process such data on the basis of our legitimate interest, Art. 6 (1) (f) GDPR, and our legitimate interest is to provide you with our promotional messages. When you access third party products and services and we obtain personal information about you from such third party sources: For personal information that we need in order to perform the Services (e.g. if you pay for third party products through our Services), (e.g. if you pay for third party products through our Services), such processing is necessary for the performance of our Services, Art. 6 (1) (b) GDPR. With regard to other personal information, we process such data on the basis of our legitimate interest, Art. 6 (1) (f) GDPR, and our legitimate interest is to enhance your experience and to improve our Services. When you connect with us through social media: Where we collect your consent in such case, for instance for marketing purposes, we process such data on the basis of your prior consent, Art. 6 (1) (a) GDPR. Where we do not collect your consent in such case, we process such data on the basis of our legitimate interest, Art. 6 (1) (f) GDPR, and our legitimate interest is providing you with better Services and to enable you to use the full range of our Services (Art. 6 (1) (f) GDPR). When we collect data from third parties or publicly-available sources: For personal information which we need in order to perform the Services (e.g. for email verification purposes), such processing is necessary for the performance of our Services, Art. 6 (1) (b) GDPR. With regard to other personal information, we process such data on the basis of our legitimate interest, Art. 6 (1) (f) GDPR, and our legitimate interest is providing you with better Services and to enable you to use our Services more efficiently. When we leverage and/or collect cookies, device IDs, locational data, data from the environment, and other tracking technologies, we process such data on the basis of your consent, Art. 6 (1) (a) GDPR, and based on our legitimate interest, Art. 6 (1) (f) GDPR, where we do not obtain your consent and our legitimate interest is to provide you with better Services or marketing. When we aggregate or centralize data, such processing is either necessary for the performance of our Services, Art. 6 (1) (b) GDPR, or we process such data on the basis of our legitimate interest, Art. 6 (1) (f) GDPR, and our legitimate interest is to provide you with better or customized Services and marketing. When you sign up for our services that consist of social sharing and communication with others (including linking you to friends across platforms: Where we collect your consent in such case, we process such data on the basis of your prior consent, Art. 6 (1) (a) GDPR. Where we do not collect your consent in such case, such processing is necessary for the performance of our Services, Art. 6 (1) (b) GDPR. When we provide you geographically relevant Services, offers, or advertising: Where we collect your consent in such case, we process such data on the basis of your prior consent, Art. 6 (1) (a) GDPR. Where we do not collect your consent in such case, for such data that we need in order to perform the Services, such processing is necessary for the performance of our Services, Art. 6 (1) (b) GDPR. Where we do not collect your consent in such case and where we do not need such data in order to perform the Services, we process such data for our legitimate interest in offering you marketing and improving our Services, Art. 6 (1) (f) GDPR). When you ask us to customize Services: Where we collect your consent in such case, we process such data on the basis of your prior consent, Art. 6 (1) (a) GDPR. Where we do not collect your consent in such case, such processing is necessary for the performance of our Services, Art. 6 (1) (b) GDPR. When we disclose personal information to our affiliates and partners, and to our service providers and vendors: Where we collect your consent in such case, we process such data on the basis of your prior consent, Art. 6 (1) (a) GDPR Where we do not collect your consent in such case, such processing is necessary for the performance of our Services, Art. 6 (1) (b) GDPR, or we process such data on the basis of our legitimate interest, Art. 6 (1) (f) GDPR, and our legitimate interest is to provide you with better Services and marketing. When we process or share personal information in the event of an actual or contemplated sale, we process such data for our legitimate interest in offering, maintaining, providing, and improving our Services, Art. 6 (1) (f) GDPR). When we conduct analytics, we process such data on the basis of our legitimate interest, Art. 6 (1) (f) GDPR, and our legitimate interest is to enhance your experience and to develop and improve our Services. When we investigate suspected illegal or wrongful activity, we process such data on the basis of our legitimate interest, Art. 6 (1) (f) GDPR, and our legitimate interest is to ensure compliance with legal requirements and law enforcement requests and for public safety purposes. G. RIGHT TO LODGE A COMPLAINT BEFORE THE DATA PROTECTION AUTHORITY We encourage you to contact us directly and allow us to work with you to address your concerns. Nevertheless, you have the right to lodge a complaint with a competent data protection supervisory authority, in particular in the EU Member State where you reside, work or the place of the alleged infringement. You have the right to do so if you consider that the processing of personal information relating to you infringes applicable data protection laws. H. CHANGES TO THIS NOTICE TO RESIDENTS OF THE EUROPEAN ECONOMIC AREA In order to enhance our Services it might be necessary to change this Notice to Residents of the European Economic Area from time to time. We therefore reserve the right to modify this Notice to Residents of the European Economic Area in accordance with the applicable data protection laws. Please visit our website from time to time for information on updates to this Notice to Residents of the European Economic Area. I. HOW TO CONTACT US OR OUR PRIVACY OFFICE In case of questions about the processing of your personal information please contact us at sup@birdygrey.com. If we are required under applicable law to appoint a data protection officer (DPO), you can contact the DPO that is responsible for your country/region at sup@birdygrey.com. For the purposes of applicable data protection laws, Blue Jay Beach, Inc. is the controller of the personal information you provide to us. As a data controller, we process the personal information we maintain about you in accordance with this Privacy Policy. questions and contact information If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information, contact us at: BLUE JAY BEACH, INC. 1055 WEST 7TH STREET, 33RD FL LOS ANGELES, CA 90017 SUP@BIRDYGREY.COM If you wish to opt out of targeting advertising from us, please visit the NAI Consumer Opt Out website.